In RaiseDonors you are able to include Incentive Offers (often called Premium Offers) with a donation. An Incentive Offer is typically a product (a book, DVD, download, etc) that you offer to send your donor in exchange for a donation.
Incentive offers are a strategic tool for attracting prospective donors to visit your page to learn about your organization and, of course, incentivizing them to take the next step and donate.
How to include an incentive offer with your donation page
In the "Setup" step of the Page Builder, the last option of the page is "Incentive Offer". When activated, you are presented with the following options.
Name of Offer
This is the name of the offer as it will appear to your donor on their receipt and giving history. This field is required.
Fair market value of offer
The fair market value of the offer will appear on the donor's receipt. This field is required.
If your offer has an internal product code or SKU, you may include this here. This code will be included on the Thank You Page, the receipt, and will be passed through with the donation to the RaiseDonors backend and to your CRM. This is an optional field.
Recurring Product Code
When a donation with an incentive offer is made, the product code will be passed through to the backend with the donation. If the donation is a recurring donation, subsequent donations for that recurring schedule may also include a different (or no) product code. Typically, this field is left blank. This is an optional field.
Allow incentive offer to be shipped outside the United States
By selecting "Yes", donors with billing or shipping addresses outside the United States will be allowed to ship to their addresses.
If you select "No", then donors with addresses outside the United States will still be allowed to make a donation, but they will be prompted to provide a different shipping address.
Lastly, any information about the incentive offer itself (name, description, image, etc) will be communicated using your page content.